With Instagram having nearly a billion monthly users, this social media platform is among the most well-known social networking sites on the planet that serves as an excellent venue for advertisers to showcase their company’s products to a large audience. Aside from being the perfect place to run a company account to showcase your product offerings and gain a huge following base, like its parent company Facebook, Instagram also has many adjustable marketing functionalities based on gender, interests, age, and location making it the go-to place for more than two million marketers each day.
Along with that, Instagram as a platform allows you to have thoughtful discussions with your followers, providing you a chance to improve the relationship between your brand and your followers. Additionally, knowing your audience’s demographics based on previous engagements can assist you in making well-informed and wise content decisions, and can significantly increase the likelihood to get Instagram followers more quickly to afterward turn them into paying customers and trusted brand advocates.
However, if you don’t know how to get there and take full advantage of the platform’s benefits stated above, here are five powerful Instagram marketing strategies to implement in 2022 to use the network as a tool for your business.
Host Giveaways and Contests
Giveaways and contests are among the best ways your audience can interact with your brand. Giving away a small portion of your services or products can increase the engagement with your followers and improve your overall brand exposure.
However, to host a giveaway that will be beneficial both to you and your followers, you should carefully think through the giveaway process, establish the competition rules, collaborate with relevant brands if needed and possible, and, of course, ensure that the contest runs smoothly. After keeping track of all the essentials, pronounce the giveaway for active, monitor the process, and, in the end, publish the results and the winner to an Instagram story or a post.
Use Video Ads
Since Instagram offers three different video ad formats and marketers can choose from single video advertisements, carousels, and Instagram stories, you have many options available for video ads. With that said, your ads can last up to 60 seconds, and you can even combine videos and images to create the most visually appealing ads.
Although photo ads tend to be more popular and brands tend to choose them more often, video ads have gained a recent increase in usage and aren’t far behind in becoming the next most popular Instagram ad format.
Pick Out the Correct Hashtags for Your Brand
The hashtags you choose can significantly impact the number of people who see your posts. For instance, if you select a general hashtag like #happiness, #style, or #christmas, you can expect your post to quickly get lost in the sea of similar ones using the same hashtag.
Instead, it would be best to focus on finding keywords that are both industry-specific and trendy and that your audience will be interested in using. According to a post by Forbes, the ideal amount of hashtags per post is lower than seven, so make sure you don’t use too many hashtags.
In addition, it’s a good idea to do some research on hashtags that are specific to your industry and especially to your brand. These hashtags should ideally incorporate your brand, to be memorable and brief.
Team Up With Influencers
Instagram influencers are usually people in your industry with many followers who can promote your products/services to their audience. By linking with these influencers, you get assured that the trust their followers have in them will convert to trust in your brand since their posts of your products or services can provide significant returns with the correct tools, guidance, and resources.
Make a Content Calendar
Finally, to make sure that your Instagram marketing strategies will work like they’re supposed to, you should also keep a content calendar for your Instagram account, which you should use to keep track of the posts you’ve published or plan to publish in the future. Only with a content calendar, you’ll have complete control over when your images, posts, hashtags, or any other material goes online.
You can also automate your posts based on when your following base is most engaged. Additionally, a content calendar is also helpful if you plan to re-post previous content or content shared on other social media networks or your website.
The bottom line is that there are many opportunities to market your company and brand with Instagram these days, with the actual value of mastering Instagram marketing coming down to how you strategically use the right tools and techniques that will work the best for your brand.
Still, to create a prosperous Instagram presence for your brand, you need to understand that it’s crucial to pick the right Instagram strategies to do so. You can use the strategies mentioned above as a good starting point for your Instagram marketing efforts in 2022.