Hootsuite vs Buffer: which one is best for social media marketing

Introduction

Instagram is the leading social media platform in the world. Creators try a variety of methods to establish themselves on the platform. They want organic Instagram growth for their account. While you can individually work on methods to improve your account, it takes a lot of time. There are several Instagram managing software that helps you to analyze and improve your account using their tools. These tools have been widely used by the top accounts on Instagram to gain more Instagram likes. Hootsuite and Buffer are two of the leading social media marketing software. They have their own set of tools they offer to their clients. In this article, we have compared both of them on several parameters.

Publishing

• Hootsuite

Hootsuite boasts of a powerful tool that helps you plan and publish posts with ease. Their tool has a calendar view. This shows all of the content that you have published and scheduled for your account. This helps you to get an idea of your content at a glance. This tool prevents you from having gaps in your posting schedule. The suspend button is an important feature during a crisis. You can stop all scheduled posts with the click of a button. This helps you to prepare fast responses to any crisis your brand might be facing. The services of Hootsuite will get more Instagram likes.

• Buffer

Buffer provides their clients with ample features when it comes to publishing content. Similar to Hootsuite, you can plan your posts. Their dashboard allows you to post content to several social media platforms. This integration of different platforms on a single dashboard provides you with better clarity. When posting your content they provide additional features such as first comment, shop grid, and reminders.  They have support for Instagram stories as well. Overall it is a great tool for organic Instagram growth.

Analytics

• Hootsuite

Hootsuite provides great analytical tools. They have an easy-to-understand interface that provides you with the key statistics. You get the analytics of all of your social media accounts on a single platform. Their tool is the perfect companion to check your progress over time. The main benefit of these analytics is that they save you a lot of time. Yo get all of the key data optimized and applied to your account. You just need to read the reports to understand the condition of your account. You can calculate your return on investment with their tools. You gain an insight into how successful your campaigns have been and which campaigns you need to improve.

• Buffer

Just like their publishing tool, Buffer has an integrated platform for analytics as well. They display all the analytics of various social media platforms on a single dashboard. The tools they offer help you analyze the difference between a normal posy and a boosted post. You can track any particular metric that you seek to analyze. This makes it simple to avoid unnecessary cluttering. You can analyze your posts and stories altogether or get detailed reports on each piece of content that you have posted.

Engagement 

• Hootsuite

Engagement is of paramount importance in social media marketing. Hootsuite has developed tools that help you to get great organic Instagram growth. With their engagement tool, you can monitor trends on different platforms. This will help you to choose the content you should create for your audience. They help you manage all direct messages. The messages get sorted based on priority and you can take collective action on those messages. You can send them pre-written replies or even decide to reply on your own. You can assign the task of responding to direct messages to a team member as well.

• Buffer

Engagement is crucial to gain more Instagram likes. Buffer’s engagement tools help to keep a high rate of engagement. You can reply to comments simply from your desktop. They have a grid system. This highlights all of the unanswered comments. This makes it much easier to improve your engagement than hunting for unanswered comments on your own. They use AI to categorize different comments about your posts. These comments are categorized into questions, negative comments, and purchase-related comments. This helps you to deal with these comments much easier. These engagement tools help you to have quick responses and in turn improve engagement.

Pricing

• Hootsuite

Hootsuite has a free trial period that requires users to put in their credit card details. Their base plan is called the professional plan. This costs $19 per month. This allows you to manage 10 social media platforms but is restricted to use by a single user. The second plan is the Team plan. This provides you unlimited scheduling and managing up to 20 social media profiles. 3 users can simultaneously access the software. The Business plan costs $599 per month.

• Buffer

Buffer has a free plan and a paid plan. The free plan is available for 14 days. You get access to 3 channels and simple features of the software. To understand the true potential of the software, you have to purchase a paid plan. The paid plan is available for $6 every month. You can get the plan for $5 a month if you bill it annually. They have the option to give your team access to the software. With their team plans, your team can access the software. When the team pack is added the cost becomes $12 a month and $10 a month respectively.

Conclusion

Both Hootsuite and Buffer have been able to establish themselves due to the quality they provide. They have been able to provide reliable software while meeting the promises they have made. They have kept optimizing their software to provide their clients with nothing but the best.  You should choose based on. the price and features offered. If you want advanced tools, select Hootsuite. If you want a more affordable package and are ready to compromise on some features get Buffer. The choice depends on your needs and circumstances.