7 Marketing Trends to help you Dominate on TikTok


From its very first launch in 2016, TikTok has dominated the social media marketing space. Primarily targeting Gen Z, TikTok offers a user-friendly and engaging platform to post and enjoy endless entertaining video content.

With over 800 million users worldwide, TikTok always stands number one on the latest trends. Often creators or brands who are new to TikTok look for the best sites to buy TikTok likes. This is an excellent way to increase engagement on TikTok.

But if you are looking to upscale your brand and gather a massive following, you must follow the marketing trends. Here, we have listed down seven best marketing trends that will help you dominate on TikTok.

  • Find Your Niche

TikTok caters to multiple creators who post various types of content including trending dance videos, educative videos, make-up tutorials, travel stories, and much more. Here you will find an audience for every niche. This means that whatever content you post, you will find your target audience on TikTok. However, to find your target audience, you must find your niche.

Finding your niche offers an opportunity to stand out and get followers who will be interested in watching your content. It opens up a possibility to share your passion and ideas with like-minded people. Thus helping you build a loyal community.

Your niche can be related to anything you are passionate about. From traveling, cooking, and baking to beauty and lifestyle, you can create TikTok videos in any niche you like.

  • Create Entertaining Videos

Unlike other social media networks, TikTok provides a platform to post entertaining content. If you are looking to promote your business through serious video ads, TikTok may not be the ideal platform. Here, you get a few seconds to grab the attention of the audience. So use this opportunity wisely.

Create trending and entertaining videos, take part in popular TikTok challenges, and design unique video content that applies to your niche. You can make music covers, comedy skits, dancing videos, and tutorials. You can also create videos on fashion and beauty tips. If you are passionate about photography, you can make attractive collages featuring your work.

You don’t need to have a professional team to create high-quality videos on TikTok. What matters is your creativity and fun quotient. This is what will make your videos go viral on TikTok.

  • Be Authentic on TikTok

Keeping branded content and social media marketing aside, TikTok offers a platform to showcase pure talent and creativity. Use this opportunity to have fun and create content that reflects your true story and passion for your work.

Being authentic is the first step towards building a powerful community online. Even if you partner with influencers for brands, create honest videos that will add value to your audience. Being true to your content is also a powerful skill that helps you connect with your audience on a more meaningful level. This will help you gain high-quality followers on TikTok.

  • Use the Right Hashtags

Hashtags play a crucial role in increasing your visibility on TikTok. It helps your target audience to find you and share your content easily on TikTok. Hashtag challenges are the most trending features that every creator or marketer should incorporate in their strategy.

Hashtag challenges encourage followers to recreate and share their creative take on your videos. It is an amazing tool to increase brand awareness and engagement rate on TikTok. Moreover, it exposes your profile to a wider audience.

Sponsored hashtag campaigns are another way to boost your content and make it go viral on TikTok. These usually appear on the main Discover Feed of the user which significantly exposes your video to a wide TikTok audience.

  • Partner with Other Creators on TikTok

Collaborations with other creators or even TikTok influencers are an excellent marketing strategy to introduce your brand or content to the enormous TikTok community. People love to follow or connect with brands and creators promoted by their favorite influencers.

Look for creators who are popular in your niche on TikTok. It is essential to find influencers who broadcast similar values as your brand does. This helps to reflect your authenticity and build trust among the audience. Moreover, it helps to gain massive followers who might be interested in your content.

  • TikTok In-Feed Advertising

In-feed advertising on TikTok is very similar to Instagram Story ads. Here, you can create short compelling video ads that will be displayed in the user’s ‘Discover Feed’. These ads appear on the full screen which immediately grabs the attention of the audience.

In-feed ads appear on the screen for several seconds. However, to hook your target audience, it is important to make the best first impression. This will encourage the user to take any action, check your profile, and increase engagement on TikTok. If you are a brand and want to drive quality traffic to your website, you can embed interactive call-to-actions that will take your audience to the brand’s landing page or website.

  • Brand Takeovers

Brand takeovers are another form of TikTok advertising. It is a full-screen ad that appears on the Discover feed of all users when they first open their TikTok app. What makes this type of ad more special is that the brands can take over a category for the entire day. This means that your TikTok ad will be displayed for one whole day and reach all the TikTok users at once.

To take the maximum advantage of this advertising, you can add interactive call-to-action by linking your landing page or creating a hashtag challenge. Most brand takeovers last for 3-5 seconds and can be published in the form of GIFs, videos, or images.


TikTok is an amazing video marketing platform that has a fun and entertaining value. It offers tons of features to create compelling video content, showcase your talents and find your target audience. However, to skyrocket your success on TikTok, you must adapt to the trending marketing trends.

You can look for the best sites to buy TikTok likes and increase engagement on TikTok. The above list of TikTok marketing trends offers an insight into what the audience likes and how you can use these tactics to stay ahead of your competition. Moreover, it will help you to optimize your brand, promote your business and make your videos go viral on TikTok.

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