Attracting new customers to small businesses and retaining them in the long term may seem like a daunting task. But we are here to tell you that it doesn’t require a mystical formula known to market gurus to attract customers. There is a combination of time-tested online and offline methods. When executed according to a proper strategic plan, they will be all you need to grow your client base.

Online Marketing Strategies to increase your customer base

The question of how to attract customers online has become so much complicated. The reason being the ever-changing algorithms that affect what a potential customer views. But numerous methods can increase your visibility by diversifying your channels.

1. Manage Your Website

According to White Peak Digital, The website is the storefront of your business online. It should be easy to navigate and mobile-friendly and regularly updated with fresh content. The fresh content lets people know that new products and services are flowing in.

The key is to keep everything simple. Complicated web design only works to drive customers away. If you are accepting orders online, do everything you can to simplify the shopping experience of your customers. Additionally, make sure that your contact details are visible on every page so that it is easy for the customer to get in touch with you in case of need.

Offering online ordering tends to make things quick, simple, and easy for the customer. Busy office workers and stressed parents usually don’t have much time to go to any retailer and buy the product they need. This is why many of your potential customers are sitting inside their homes and looking for ways to find their essential products more effortlessly.

2. Content Marketing

Marketing experts report that content marketing has the most significant commercial impact on businesses than any other strategy. Content marketing is the process of creating and distributing valuable, relevant, and consistent content so that your business attracts a clearly-defined audience. Retention of a clearly-defined customer audience works to drive profitable consumer action.

Content marketing can be done in a variety of ways, and very efficiently too. You could be a pdf ebook creator or online seller for organic oils. No matter what sort of business you run, content marketing can get you the kind of attention you want from a relevant audience.

Content marketing, however, is not easy. It requires every element to be handled expertly. These elements include:

  • Producing quality contents on relevant topics
  • Optimized according to readers
  • Optimized for SEO results
  • Promotions and consistent content creation

All the content is not limited to blog posting. It includes videos, podcasts, online courses, and numerous other mediums to consume information.

3. Use Organic Social Media

The use of social media for business marketing purposes is pretty much non-negotiable. 67% of your consumers use social media support, and 33% of the consumers prefer using social media to acquire services instead of telephone. It is essential to have social media because if you are not available in the customer’s search results, they will revert to your competitors who are present on their preferred social media channels.

The real query is not about how active you need to be on all social media accounts, but how much time and resources you should invest in growing your social media audience. When it comes to particular businesses, it makes sense to invest heavily in organic social media growth. But for some, investing too much may not make sense. The key is to identify where your customers are and how to approach your target audience. If usage of social media is the answer to both of these questions, then investing in it can pay off well.

4. Use Coupon Deal Sites

It doesn’t matter if you sell a product or you offer a service. You can use coupon deal sites to promote your business quickly. These sites have a massive audience, grouped by their location and allow local, regional, and even national companies to offer discounts to their members over certain products and services.

So the benefit of collaborating with coupon deal sites includes mass exposure, targeting local advertisement, and increased awareness of your brand that attracts an influx of new customers. The cost comes in the form of low revenue per sale. It means that the primary purpose of these deal sites is not a sale, but customer attraction.

Offline strategies to attract customers to your business

Offline marketing may seem old-fashioned, but it still works, and you can use some of these ideas to gain a customer base for your business.

5. Direct Mail Marketing

Investing in a direct mail method can bring your brand in physical contact with the “inboxes” of people in your area. This method includes advertisements in popular local publications that your target audience may purchase, or it can also include sending out postcards to announce a sale or event. It helps in creating brand awareness and leaves a more significant impression on the minds of people as compared to spam mail.

6. Redesign Your Business Card

The first impression is everything. The first impression of your business determined the judgment about you. So why not consider fancying up your business card? When doing that, make sure you display all the relevant business contact information and details on the card. These details include social media handles, address, and contact information. 

7. Use Flyers

As old fashioned it may sound, a regular paper flyer can still attract a lot of attention, especially if you have a big discount, sale, or event oncoming. By including a QR code, text code, or a web address on that flyer, you link your offline and online marketing strategies together that work to generate more customers. It helps raise brand awareness in your area, making a more significant first impression on people.


Marketing is an art of tapping into the consumer’s needs and attracting them towards your business. If you are looking to build a solid customer base for your small business, then following the above-given strategies can increase your customer turnover in a short time. But in the end, it all comes down to work dedication and product and service quality maintenance that gets you, loyal customers, in the market for the long term.

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