To create and finally launch your own website is the ultimate idea and dream for many entrepreneurs. Forbes states that building a website for your business in a “new normal” allows you to boost revenue and grow a customer base.
But if you want to stay afloat, bypass your competitors and collect as many visitors and customers as possible, you will not get off with just one website launch.
Once the website is launched, you need to support it, keep it up to date, fix bugs, back up, and promote.
These tasks are not the easiest ones, which is why there are so many companies on the market that help support and fully maintain websites. For example, MLSDev is one of such companies we trust. This company can simplify your work with website promotion and support.
Almost everyone who starts their website often makes the same mistakes. To avoid these mistakes, we’ve compiled a list of 13 practical tips for managing your running website.
Testing and testing again
When your site is running, it is vital to ensure that all parts are running smoothly and correctly. Essential to check that all parts are working smoothly and precisely. It is a good idea to apply all suitable testing methods here: load testing, page loading speed, image loading, and so on. Remember that one of the fundamental conditions for a good website launch is to test the page loading speed. Slow page loading will kill your site instantly.
2. Usability check
Checking the usability of the site is critical before showing the site to the end-user. Check that the content of the site has entered the search engines and is read by users. Check if the site’s page is clearly visible from different devices and if all the buttons work well. You will not get a client if he cannot read the button’s name on your site or press it.
3. Text check
Have your texts clear! Checking texts for literacy and plagiarism is a must-have. For text checking, it is good to use special programs or built-in plugins (such as Grammarly, Language tool, etc.). Ask a member of your team to look at the texts on the site so that a fresh look can find errors or inaccuracies.
4. Be your own user
By the way, it’s good if, after launching the site, you go through all the functionality of the site and try all forms of interaction – registration, email newsletters, feedback forms, navigation buttons. Don’t be lazy and follow each active link like your most thorough prospect.
5. Backup your data
You usually back up your data during the website updates; while backing up, make sure you store your data in a safe place, preferably on an off-site location. Also, there are tools for a secure backup. Consider JetBackup as an example.
As well, TechCrunch indicates that it is necessary to apply HTTPS certification that secures the connections from user mobile or web devices while visiting your site.
6. Secure passwords
As malware attacks are getting more sophisticated, the requirements to password security change quite often. Today, the best security practices require changing passwords weekly or at least biweekly, have two-factor authentication, and use password generators.
Firewalls are what will help you track down viruses and hackers if they suddenly appear. Don’t skimp on this step and hire outside professional support. However, you can get by with the firewalls built into the browser.
8. Stabilize your site
After debugging all the above tools, make it a rule to test your site’s security regularly. Using Google tools NoGoToFail, NetSparker, and many others, you can avoid problems with your site.
And when you are convinced of your site’s stability and all the functionality is safe and tested, it’s time to think about attracting traffic.
9. Use Google AdWords
With this tool, you can set up pay-per-click ads. The aggregator will redirect clients to your site, for whom you will pay.
10. SEO site optimization
Without this step, it is generally better not to start the development of the site. It is SEO optimization that sends your site to a higher rank in search engines using keywords.
The higher your site ranks in search engines, the more traffic it will receive.
11. Advertising mailing
If your site has active events and processes that you can tell about, you should enable advertising mailing. It is especially true for sites that already have a loyal audience.
12. Content marketing
Do you want to make money from people who come to your site? Try to give them something for free first. Create a blog on your site if possible and share valuable information in your field – for free. Prepare checklists and helpful guides, letting your customers use these things for free. Engage your audience. It helps drive traffic and builds a good reputation.
13. Use social media
Now is the peak of activity in social networks. People communicate, exchange links, post photos, and write on social networks. Don’t miss this opportunity. Use bloggers, influencers, and topic groups to make a name for yourself. Of course, for this option, you should take care of quality content.
Summing Everything Up
Everyone knows the key points to do after launching a website: testing, ensuring stable performance, and marketing promotion. However, experience shows that not everyone cares enough about these crucial points and often leaves something unattended.
Every day, every moment in our fast-paced world, new marketing, and online security approaches are emerging. The competition is growing, and the one who is more attentive to their product and its promotion will win a large audience and sales. If you want to be this lucky one, do not neglect the tips from this article.
Creating a new website is not easy. But if you’ve already tackled it, go all the way. Your confidence in the correctness of the site should be absolute. Do not make gross mistakes that you can easily avoid. Dedicate a little more time to this topic so that you don’t think about anything later and only increase your site’s traffic.