Search engine optimization (SEO) is a significant factor in getting your law firm website ranking well on Google’s search engine, and there are a number of different ways that you can and often should try to pursue. But in the grand scheme of things, no amount of law firm SEO work is going to do anything to help your law firm succeed if your website design is trash. This much is obvious to just about anyone, but what specifically does good web design help you with your law firm SEO?
Great website design: how it helps you with your law firm SEO
Quality website design is a rather layered topic, as there is not simply one thing that you need to focus on to make a website great. For example, you may be able to make a website that is visually pleasing, with colors that are not too garish but not too generic, but if your website has technical issues such as poor load times and/or broken links, it is not going to be enough to have just an aesthetically pleasing style. The same is true of the reverse, where it’s technically sound, but lacks visual flare that would avoid putting potential clientele to sleep. Readers on the Internet can be somewhat fickle, and if they get a bad first impression of your website, they are not at all likely to stick around. After all, your law firm is not the only game in town in most cases, so if they are not getting what they need quickly, they will just as quickly move on from your website.
You are strongly recommended to make sure that every aspect of your website is solidly designed, as falling short in one area will, as mentioned above, trip you up something awful. Also mentioned above, garish colors can be a real turn off. Not everyone is going to dislike them, but the goal of your website is to minimize the number of people who you turn off. Don’t go too plain, however, as that can look rather unimpressive. Finding the right balance for your website’s visual design does a lot of good. Of course, colors are not the only way that you can improve your website’s visual aesthetic. A solid layout helps too, making sure that readers can easily navigate your website and get from point A to point B. A good sidebar with all the important links will do you well. Not only that but consider including your business’ phone number in the top right corner, or somewhere else that readers are likely to see. By doing this, you prevent them from having to figure out how to get to your contact info page. All too often, readers who find it a trifle to figure out how to get a hold of you will be turned off, and they are not very willing to put in too much labor into it, even if they are interested in your services. The path to Award winning website design is through hard work and effort, after all.
Mind you, the issue behind website design affecting SEO results is not merely a case of readers being dissatisfied with the results. Of course, this is a major issue, but another major issue is that the Google algorithm that determines how well your website places on searches will not like a poorly designed website either. The algorithm tends to reward good website design, recognizing when readers seem to spend more time on your website, how much clickthrough there is on your website, etc. It also takes a look at how easy it is to navigate. For example, if there are a lot of dead links, it will rank it lower on the search engine. Try to make it as easy as possible for the algorithm to reach point B from point A, as this will do wonders for your website’s, and in turn law firm’s, success. It will also hurt your placement in the event that you have poor load times, as the algorithm understands that readers are turned off by poor loading times. But one thing that is a little harder to overcome is the quality of the content on your website.
One of the best ways to get good SEO results for your law firm is to create unique content related to the interests of your potential readers. However, readers can always tell when content is… well, bad, to put it bluntly. Blogs that are obviously being stuffed with too many keywords, and with no regard for quality, will only make your website look bad. Often, having no blogs whatsoever is going to be better off for you than having bad blogs, but that should not be used as an excuse not to try. When looking for writers who can help get blogs set up on your website, make sure that you do not go on the cheap side with them. Granted, it is understandable that a smaller law firm may not be able to afford a budget required for the cream of the crop, but it should not break the bank for you to pursue someone who is offering services of moderate quality for a moderate price. This is a good rule of thumb, as for those trying to be more budget-conscious, they need a good SEO ranking more than anyone. And if you can afford the quality, pay for it. Do not try to cut corners on anything to do with SEO, as it may ultimately have the opposite effect and make your website show up even less in searches.