Email marketing is one of the most proven tactics to increase your company’s sales. By reaching out to your customers or prospects via email, you can engage them and keep your company top-of-mind. It’s quick, it’s convenient for the user, and it allows marketers to get their message out in a cost-effective manner.
However, just because email marketing has proven its effectiveness countless times doesn’t mean that using it is an automatic ticket to success. Some techniques will improve your engagement rates over what you’re currently getting. You should try each of them to see which one brings the best results for your business.
1. Create The Content That They Want
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A lot of companies attempt to create content for readers themselves when they should be taking advantage of other people’s content. This is why guest blogging has generated so much buzz in the marketing community recently, especially when it comes to increasing email engagement rates.
By posting articles to third-party blogs that are related to your product or service, you can catch the attention of readers who might not have seen your blog post on the same subject. Guest blogging also allows you to establish yourself as an expert in your industry. And experts don’t just talk about themselves; they offer advice and share tips with others.
For example, if you have a blog about marketing, it’s not enough to simply write about your own marketing campaigns. You can also take the time to write guest posts for other blogs to bring them content related to marketing, which will improve their readership and consequently improve your engagement rate.
2. Send Personalized Emails To Each Contact
Businesses are now using dynamic content to inject one-of-a-kind messages into their email communications based on who is receiving the message. If business A has 1000 contacts in its database, all 1000 of those individuals are going to receive an email with personalized content based on what that specific individual has purchased or looked at previously. This helps companies stand out from competitors because they’re sending more personalized messages to customers than their competitors are.
For example, if a customer who has made several purchases from your company in the past suddenly starts shopping on your competitor’s site, you should send an email to that specific individual letting them know about special discounts or other promotions that they can take advantage of, as a loyal customer.
3. Give Customers What They Want
One of the most important things to remember is that people subscribe to emails because they expect something in return. Whether it’s exclusive content and first dibs at sales and discounts or interesting and engaging content via blog posts.
Companies should be thinking outside the box when considering what they’re going to offer their subscribers. This is where many companies fall short–they don’t give customers enough incentive to stay subscribed to their emails.
Many people now send marketing emails to their subscribers that contain one or two links for customers to click on; the company then wants you to come back and start shopping or signing up for services. You can take this a step further, though, by giving your customers what they want–and it doesn’t even have to be directly related to your product or service.
For example, if you own an office supply store, offering free downloads of spreadsheets would help engage your customers in ways that are relevant and helpful.
4. Make Your Emails Timely And Relevant
It’s been said that email is an inherently temporal mode of communication. In other words, the messages you send via email depending on your subscribers’ actions and current status. Since emails are typically time-sensitive, it makes sense to keep your emails as relevant as possible.
If people sign up for a business email list because they heard about a great sale going on right now, yet they receive daily promotional messages, there’s a high risk that those customers will become disengaged with their regular news updates and promotions. You don’t want this to happen because regular engagement is one of the best ways to maintain a strong list of subscribers who buy from you regularly.
The importance of making emails timely and relevant is that it will help you to get the maximum benefit from every email campaign.
For example, if you are sending an email related to Christmas then it should be sent from the 20th of Dec.
By now, you’ve probably become aware that encouraging people to share your “brand” with their friends and family is a good way to increase awareness about what your business does. This has been the driving force behind viral campaigns for years, so why shouldn’t it work for emails?
Putting any kind of social sharing buttons in your promotional emails is an easy way to encourage readers to connect your brand with their friends or followers because they’ll want them to have access to the discounts or promotions that are available. This helps customers feel more involved with your business that is a big plus if you also have social media accounts that your customers interact with regularly.
How to avoid your emails getting blocked by Gmail
Spamming is an email practice of sending unsolicited messages, especially advertisements, to users who have neither requested the messages nor given consent to receive them. These messages are also known as “junk mail”, “bulk mail” and “SPAM”.
If you don’t want your emails blocked by Gmail then do not send such emails as this will surely lead to your email being blocked. You can have a look at the following link to learn more on how to avoid getting blocked https://www.inboxally.com/blog/why-is-gmail-blocking-my-emails-and-what-to-do-about-it
Always make use of the email deliverability tools. Email deliverability tool is what lets marketers know if their email was successfully delivered to the inbox or spam folder of recipients. It tells them if their marketing email was received by Gmail, Yahoo mail, Outlook.com, or others.
Email marketing is an integral part of any successful online business. If it’s done correctly, this form of marketing will help bring leads to your website and encourage them to purchase from you regularly. By keeping engagement rates high through email marketing, companies can ensure their continued success for years to come. Good luck as you try out these trusted techniques.