How can introducers aid your business in 2022?


In 2022, most businesses will be hoping to expand their list of clients and generate new leads. But it can be difficult to know where to start with this process. However, by using business introducers you can make it easier to find new clients. Below, we explore how introducers can aid your business in 2022.

What is an introducer?

A business introducer is someone who refers or encourages new clients to use your business in exchange for a fee or a commission. Suppliers often work with multiple introducers to help grow their client list and increase their potential customer base. An introducer won’t be employed by a business but will instead put you and potential clients in touch with each other to begin to develop a relationship and make sales.

Difference between an introducer and a sales agent

It’s important to note though, that an introducer can’t act as a sales agent for you. In fact, there are some key differences. Mainly, an introducer will only put you in touch with a potential client, whereas a sales agent will actually complete the deal for you. Ultimately, an introducer isn’t directly employed by the business and can’t complete transactions for you.


Introducers can seem like another expense added to your business. But in fact, they can offer real advantages to your business. But what exactly are the benefits?

Find new clients

For a start, you’ll be able to increase your client base. Sometimes, your marketing won’t cut through far enough, or you won’t have the time to seek out new clients. With an introducer though, you can quickly get in touch with contacts that are interested in your services. This can make it easier to grow your business and boost your customer base.


The payment also shouldn’t put you off. With most introducers, you’ll only have to pay if the potential client you’re introduced to becomes a paying customer. That way, you only have to pay if your business is making money from the arrangement.


Another benefit is that the payment structure is clear before the deal – there are no hidden surprises. An introducer will lay out the percentage commission they expect from a deal, and from there you’ll be able to make budget calculations before you enter any agreement.

Working with an introducer can give your business a real boost in 2022. By utilizing their contacts, you can get in touch with potential clients and grow your business. And as you only have to pay a commission if the deal succeeds, you know you’ll only pay if an introducer benefits your business.

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