Quality Content Writing – How to Write for the Web

Good content writing entertains, performs well in search engines, and provides helpful answers to those who need information. You can buy essay, articles, case studies, etc for your blog, but, in any case, content writing is an art, and as with all arts, practice makes perfect.

If you want your content writing to be off-topic and to be paid for, plan to organize your content and perfect your writing skills so people will find your content helpful.

Content writing: what do people want?

…what kind of content writing will attract and help your site visitors?

• People want answers to their questions.
• People want information that is fast to read, easy to understand, and helpful.
• Your page will be referred to often if you provide quality helpful content that is kept up to date and is relevant to the needs of web readers.
• Avoid including anything off-topic whether it be photos of beautiful flowers or links to unrelated items for sale. If they don’t pertain to and add to the topic, then eliminate them.

Choosing and Finding a Slant for Your Unique Web Content Writing

…good content writing focuses on an aspect of a topic.

Is your idea important? Why? Consider your reasons for wanting to make this web page.

• Look for three or four popular keywords to use on your page. Don’t “stuff” them into your page. Use them a few times in natural sentences. If your writing sounds stilted and “keyword-stuffed,” readers won’t like it and are unlikely to buy from you. What type of people would look for this information? While you’re writing your text, put your ideal reader in front of you, and write directly to that person.
• Try some web searches for the information to see how many other pages exist on this topic. Too much competition may make your web page hard to find through a search engine like Google or Bing.
• Can you write about a different aspect of the same subject to slant the web content toward one particular type of person looking for information? A lot of people find that by narrowing down the topic with long-tail keywords, they attract more readers.
• Do you believe in this topic? Does it fit in with your philosophies on the subject matter? Can you write about this with enthusiasm?
• You need a theme for your web content. The theme should indicate your unique point of view on the topic.
• If you’re looking for some bit of information on the web and are having a hard time finding it, this may be an opportunity to write something yourself or buy essay online on this topic! The content would be unique and would help the next person who comes along looking for information on that topic.
• Choose a small niche in which there’s not much already written. Remember, your goal is to be unique!

Web Content Writing Using an Inverted Pyramid News Style

…journalists use the inverted pyramid. If you write for the web, so should you.

Simply put, the inverted pyramid puts the most important information in the first paragraph. As an article progresses, less vital information is offered for those with enough interest and patience to stick around and read the whole thing.

Many content writers suggest putting a vital link in the first few paragraphs. This will help short-attention-span readers find a place to move on to.

Good Web Content Writing & Understanding How People Read Websites

…website reading is different than print publication reading.

• Website content readers usually scan text instead of reading everything. There are things you can do to help scanners find information on your page. Keep reading.
• Bulleted or numbered lists help website readers scan for information that is important to them.
• Highlighting keywords will help website content readers find concepts that interest them. Highlights can be done by changing text color, making hyperlinks, or bolding the text.
• Condense your ideas. Shorten paragraphs. Long paragraphs cause eyestrain. Use plenty of paragraph breaks. Use one idea per paragraph, max. Write less. Provide more meaning in fewer words. Your website content readers will thank you for it.
• Never, ever write in all-caps. Not only does it cause eye strain for a lot of people, but it also makes a lot of people angry! People say that capital letters on the web indicate shouting.
• Always, always double-check your spelling and grammar, especially if you know you have a problem with that.

Build Credibility With Good Content Writing

…there are things you can do that will help build your credibility.

• All the words in the world won’t help if people won’t trust what you say. Tell people why you have a genuine heart-felt interest in an issue and not just a desire to make money.
• Make your information easily verifiable by including links to other sites that back up your opinions.
• Include your photo and bio on the page. For example, this Squidoo page has my photo and a short bio in the top right-hand column.
• Have a site that looks professionally made, even if it isn’t. Professional sites (with lots of white space) indicate credibility.
• Update your content frequently. Make it look like someone lives there, and someone cares!
• Provide contact information.
• Use perfect spelling and grammar. Even one small grammatical mistake can affect your credibility in the mind of a web reader. Use capital letters when needed, avoid them when not needed, and put all your punctuation in the right places. Check and re-check! Then find a critique partner or two who will take the time to check your work for you. (You can do the same for them.
• The more useful your site, lens, or page is, the more credibility points you earn.
• If you have experts working with you, let people know! Expertise is one of the most important contributing factors for credibility development.
• If you belong to an organization, or if an organization backs your site, you should include this information on your website. Even an affiliation with your local Chamber of Commerce will help!
• Lose any desire to write silly stuff like “I’m the best,” or “My product is the best on the market.” This type of language destroys your credibility. People like to decide for themselves based on valid criteria.

About the author: Nicholas H. Parker is a content editor at BuyEssayClub. He used to manage the content team at the company he worked for. Currently, Nicholas writes articles to share his knowledge with others and obtain new skills. Besides, he is highly interested in the web design sphere.