Nothing is permanent except change—and, perhaps, SEO. So, as the new year rolls around, you’ll want to spruce up and dust off your SEO strategies and adopt new ones that will push your business closer to long-term success. You should also avoid mistakes that can derail your website optimization efforts, such as the following:
Failing to Optimize for Smaller Screens
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Ideally, your website should already have been mobile-friendly for several years. However, if it isn’t, you have to start now. Remember: people are increasingly relying on smartphones to use the Internet, and this trend will likely continue throughout 2025 and beyond. By ensuring that your website functions properly and looks great on small screens, you’ll accommodate all mobile users and encourage them to stay on your website and eventually use your products or services.
Being Complacent with Site Speeds
In today’s busy world, no one has the time to wait for slow web pages to load. If your website isn’t up to speed, you can expect users to close the tab in frustration and look for faster sites that deliver what they need ASAP (i.e., your competitors).
To minimize bounce rates and avoid losing out on potential sales, pay attention to your website speed and ensure that it’s up to par. Go through each web page to spot JavaScript issues, excessively large and/or unoptimized images, and other problems that are causing your website to load at a slower rate. If you can’t spot any issue, the problem may lie with your hosting provider. Consider switching to a better web hosting company that offers faster site speeds and other benefits at reasonable rates.
Not Including PPC in Your Marketing Portfolio
Organic listings will remain to be the primary source of high-conversion traffic, but you shouldn’t discount pay-per-click marketing. Remember: by paying for ads, you can have them displayed in conspicuous spots and ensure they’ll reach as many potential customers as possible. These result in better engagement and stronger brand awareness and recognition.
Ignoring the Rise of Voice Searches
Many people are using voice searches nowadays since they’re more convenient. To ensure that you’ll reach these potential customers, make sure your organic listings, paid ads, and other content are optimized for voice searches. Incorporate long-tailed keywords that are used in day-to-day conversations, and create natural-sounding content that mimic the cadence of everyday speech.
Make 2025 the best year for your SEO campaigns by avoiding the mistakes listed above! To get more tips, call a trusted company that specializes in ROI-focused online marketing and can help you strengthen your SEO strategy.
