Digital Marketing

If you're an entrepreneur, you already know you need digital marketing, especially if you're at the beginning when budgets are low, and the risk of failing is high. Bigger companies can afford to be sloppy or take chances. And they also…
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Starting a business has never been easier, thanks to the growth of online commerce. But as you may well know, most startups don’t make it, with 42 percent of new businesses failing because they misunderstand market demands, according to CB…
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Search engine optimization or SEO is today's top way to direct traffic to a law firm's website. There is another form of marketing that brings clients to attorneys when they need legal representation. Pay-Per-Click or PPC advertising is…
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If your online business is growing, you might’ve already considered improving or refining your marketing strategy - or initiating a complete overhaul. With e-commerce revenue reaching £693 billion in 2019 in the UK alone, you’ll want to…
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Search Engine Optimization is the process of increasing search engine visibility for your brand. SEO is a vital digital tool that helps in generating high-quality organic traffic to your website. It's popular amongst the digital world…
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Search engine optimization (SEO) requires a complex, multi-layered strategy. As Google closely monitors its algorithms, SEO strategies rely on in-depth research and continuous updates, but social media platforms like Instagram don't…
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With the emergence of Digital Media, marketing has changed into various forms. Many businesses have shifted their focus to online marketing rather than traditional. Brands are more active online than ever.  Maintaining an online presence is…
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Introduction Instagram is the leading social media platform in the world. Creators try a variety of methods to establish themselves on the platform. They want organic Instagram growth for their account. While you can individually work on…
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When you run campaigns on Google Ads or Microsoft Advertising, you face loads of manual tasks, including competitor analysis, keyword research, reporting, etc. Such tasks eat up your working hours which you could spend on more important…
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Niche marketing is the only way forward in the congested, authenticity-focused market of today. Research published in the journal of Marketing Intelligence & Planning clearly outlines the benefits for mature industries that niche…
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