Should B2B Companies Pursue SEO: All Your Questions Answered


As marketers, we always try to get as much visibility for our brands as we can get. Because, if we can have more eyes on our company, we know what it takes to impress our ideal customers.

But, scaling the marketing effort isn’t that simple!

Yes, putting more money into the paid ad campaigns was an easy fix solution. But, with the market reaching saturation point, the cost of the ads is growing, and the returns are diminishing.

Seeing how the returns are diminishing campaign by campaign, we are forced to look into strategies that ensure high returns and stay cost-effective.

With the growing complexity of modern digital marketing strategies and peer pressure to reduce marketing costs and maximize return, SEO seems to be the only hope.

SEO is one of the most popular strategies for the blogging website but remains an underutilized strategy for the B2B companies despite being cost-effective.

Yes, you guessed it correctly. We are here to talk about SEO and why we need to implement SEO in our B2B marketing strategies.

Should B2B Companies Pursue SEO?

We have always known that SEO is a vital part of the digital marketing strategy. But somewhere down the line, to get immediate results, B2B companies avoid utilizing SEO.

Here is a fact that will surprise you – 61% of the B2B companies use web search to make business decisions. This is enough to convince you why SEO is necessary for B2B companies.

The COVID 19 pandemic has shown us that the B2B SEO strategy is not fancy and open to our business strategy – It’s a MUST.

When the pandemic hit the world, many businesses cut their marketing funds to sustain their business. On the other hand, the B2B businesses that have already invested in SEO sustained without taking any serious damage.

With the start of 2022, businesses are now thinking of expanding their businesses. We should learn from past mistakes and hire an SEO company to help.

Why Can’t B2B Marketers Avoid SEO?

Now that we have discussed why B2B companies need to pursue SEO strategy, here are the key reasons you should invest in it.

1. Enhances Inbound Marketing Efforts

Inbound marketing has been a buzzword for almost a decade. B2B businesses are all about establishing themselves as experts in the online space, and inbound marketing has been one of the most effective methods to do so.

Inbound marketing is essentially the method of attracting audiences towards the B2B business website from the market. This is achieved by constantly publishing high-quality, relevant, and SEO Optimized content.

When incorporating SEO strategy in your B2B marketing, the most important things to consider are targeting your buyer’s persona, understanding their pain points, and offering tailor-made solutions.

2. Improve Brand Awareness

SEO has always been the bread and butter strategy to brand awareness. Despite knowing this, most marketers make common mistakes of planning their branding and SEO strategy separately.

If you can integrate and merge both the strategies together, it will help generate organic traffic while also boosting your brand awareness.

3. Simplifies Sales Process

Do you know? 50% of the visitors are likely to click the brand if the brand made to their search results several times. So yes, even if you are a new business, you can compete with the big name in the industry.

Effective B2B SEO strategy can help the businesses be noticed online. Since the B2B marketing business depends on generating quality leads, ranking for the most searched keywords online can significantly boost your conversion rate.

Once a qualified lead spots your website on the top of search results, they will be more confident purchasing your products and services.


SEO in the B2B space is too beneficial to avoid.

Yes, we know that SEO is a long-term game and can take months to bring results. But, it is also true that you will be able to reap long-term benefits that can help your B2B business grow for years to come.

Implementing SEO is not rocket science. With a little bit of understanding, you will be able to launch a successful B2B SEO strategy.

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