What is Meta Business Suite?
Meta Business Suite is a set of comprehensive back-end tools for your business’ key social media accounts, amounting to a dashboard from which you can access key information, perform analysis and interact with your business’ posts across linked accounts. The suite was previously known as Facebook Business Suite, and before that Facebook Manager, but successive updates have seen the dashboard rebrand, as well as expand significantly in scope. The dashboard is a quintessential toolkit for managing your brand’s Facebook and Instagram presence today, and understanding it could have a dramatic effect on your social media performance.
Who Uses Meta Business Suite?
Meta Business Suite, while comprising specialised tools and useful back-end information, does not require specialised knowledge to use. Brand managers and social media executives at advertising, marketing and PR agencies are amongst those who would be the most common users of the toolset, however the dashboard is accessible to anyone who owns or administrates a business page on Facebook. Small business owners might also have access to, and use of, Meta Business Suite.
The Benefits of using Meta Business Suite
Meta Business Suite’s features are multifarious, and each confer their own benefits in the world of social media marketing – and with relatively recent updates overhauling the dashboard, those tools and how they work are far easier to understand. Before the expansion to Meta, Facebook Business Manager was the hub from where you could view demographic information about your posts’ performance, and manage ads on the platform. Today, this is still the case, but cross-platform management is now also available; Instagram and Facebook are both owned by Meta, making it possible to manage your content on both platforms, from scheduling posts to responding to customer queries.
Here lies one of the most subtly useful benefits to the suite. Direct messages from both platforms are collected in the ‘Inbox’ section, enabling you to respond to customers on both platforms through one centralised messaging application. No more losing valuable leads, or missing customer service opportunities. Likewise, posts can now be scheduled for both platforms from a single Planner tab. This gives you the utmost control over your social media posting, as well as tips on when to post to get the most engagement from your work.
Perhaps the best thing about Meta Business Suite is that it’s utterly free at the point of use. These powerful tools can greatly increase brand awareness and engagement alike. However, cash can help significantly with the scope of your ad campaigns and promoted posting. Taking out a secured business loan can guarantee your business a substantial budget with which to run your socials campaign – and doing it all from one dashboard can show you exactly how far that money goes.
