According to research, an average internet user would leave any site after about 10-20 seconds if there is no compelling reason for them to stay longer. So it’s quite obvious that you can’t rely only on text and graphics to grab the attention of your website visitors. Besides, modern consumers don’t read as much as they used to. They love video content that is easier to digest and more entertaining at the same time.
That’s why many brands use short explainer videos to communicate their story to their audience and convert them into customers. Today, video technology has advanced to the point that any business can afford to hire a professional explainer video studio to create an engaging explainer video that conveys their complex business idea in a fun and easily understandable way.
So why are animated explainer videos so effective? Read on to find out.
H2: They Increase Conversion Rates
Animated explainer videos are informative and entertaining at the same time, and they motivate views to take a desirable action. More than 80% of consumers are more likely to buy a specific product or a service if they first saw an explainer video that tells them about it.
H2: They Show a Problem and a Solution
An explainer video will illustrate how your products or services can solve a customer’s need, and that is incredibly valuable for getting more conversions. And the best thing is that you can do it in a concise manner, presenting a large amount of information in the shortest amount of time. You can’t achieve the same effect through written content.
H2: They Are Good for SEO
Search engines recognize that people love video content, so websites with videos are more likely to rank higher in search engine results. Besides, internet users are more likely to click on videos than on text listings. That’s why video content drives more organic traffic from SERPs. So if you place an animated explainer video on your homepage, you’ll improve your website’s SEO and increase your brand’s visibility. That will result in getting more visitors to your business website.
H2: They Are Easily Shareable
You can use your animated explainer videos on all your social media channels. You can add them to your profiles on LinkedIn, Facebook, and Twitter to give your followers a better idea of what your company does. You can also post them on your YouTube channel, which is the second most used search engine, and add a link to it in bio on your Instagram profile. And it’s also possible to add a link to your explainer video in emails to your prospects.
H2: They Can Be Repurposed
Animated explainer videos are relatively easy to edit, so you can easily make changes to them if, for example, you add a new feature to your product. You can also experiment with a different narrative or different music. Besides, it’s possible to create a shorter version to adhere to Instagram’s time parameters or make color corrections. In fact, there are no limitations as to how many changes you can make. You can also use graphic designs and characters to create infographics, social media designs, website landing pages, and presentations.
H2: They Build Brand Awareness
Animations are visually sweet and appeal to human emotions, and they allow you to show your brand’s personality through visual styles that reflect your character and culture. Explainer videos involve an amazing story, sound and beautiful music, and eye-catching animation to make a powerful impression on your audience, so the viewers feel connected with your brand and your offering. Explainer videos help consumers get a better understanding of your mission and values and make your brand recognizable.
Animated explainer videos are powerful tools in storytelling, customer engagement, and entertainment, so you should definitely include them in your marketing strategy.