Are you tired of dumping money into the same old forms of advertising and promotion? Do you sometimes feel like you’ve reached the point of diminishing returns? If so, then it’s time to try a few new techniques, hacks, and tactics to ramp up your marketing efforts. There’s better news. The following methods all come with low costs or are completely free. In most cases, you’re looking at devoting a few minutes to adjust website functionality, add an SEO toolbar, design a promotional campaign, or tweak payment methods on your shopping cart.
As the old song said, it’s the little things that count. In commercial sales, promotion, and marketing, that statement makes good sense. There’s no need to totally revamp departments, hire dozens of experts, or spend a fortune on tech consultants. Pay attention to all those little things, and the rewards can be far greater than you think. Here are some ideas to get you started.
Be Smart About Search Engine Optimization
If you’ve never used an SEO toolbar before, prepare to be amazed. If you have used one, consider updating your current version because they’re constantly being updated. Simply put, an SEO toolbar for Chrome sits inconspicuously atop your screen, ready to deliver detailed reports about search engine optimization on any page you choose to investigate. If you like the idea of being able to hurdle competitors with little effort and no expense, get started by reviewing a guide on how to decide which SEO toolbars are the best fit for your goals and depth of knowledge.
Applied to every page of your own company’s website, you can learn how to rework and optimize keywords. And if you really want to stay on top things, do a complete SEO review once per week. That way, as keyword effectiveness changes for all the terms you use, it’s easy to adjust site content for maximum effectiveness.
Accept Multiple Forms of Payment
One of the simplest ways to bring in more business, especially if you operate e-commerce stores, is to accept more methods of payment. Check out some of the biggest online sellers and you’ll see options for buyers like credit cards, cryptocurrency, mailed checks, e-checks, money orders via mail, debit cards, ACH bank drafts, and more. If you’re currently only accepting one credit card and debit cards, adding to the roster of payment methods you accept can mean an immediate increase in sales.
Build a Multilingual Site
Some of the latest translate this site apps do a good job of making your company’s website multilingual in a matter of minutes. These no cost programs take a while to install correctly, but the effort pays off. In no time, your potential demographic will expand by the millions, so get ready to do some international promotions.
Write a Niche Book
Free e-books are a reliable way to bring in new customers and keep current ones coming back. You can either write the book yourself or outsource the chore for a small fee. Choose a subject that resonates with your demographic. If you sell custom jewelry, for example, the book could be about DIY cleaning or restoration methods for old watches, rings, and necklaces. Think it through before deciding on a topic, and then make a detailed outline. From that point, it’s up to you to do the writing yourself of give the outline to an employee or freelancer. Once the project is complete, consider offering the book as a bonus for repeat customers, a giveaway for first-time buyers, or simply as a promotional tool at conferences and during webinars.
Give Out a Few Freebies
There’s an old saying in marketing that free samples are the most expensive form of advertising. But, when done right, giving away your company’s goods and services can be a profitable endeavor. The key is doing it strategically and knowing how much to give away. For the most part, if you keep quantities small and pair them with promotional items, coupons, and bonuses for repeat business, a well-placed freebie can pay for itself many times over.
Consider making a small investment on items like bumper stickers, coffee mugs, tee shirts, phone cases, and thermal cup holders. Focus on items that can display the company logo are will be visible to many people in the course of a day. If you deal in services, coupons and BOGO (buy one get one free) offers go over well with prospective customers. Sometimes you have to spend a little to get a lot, which is what free offers and discounts are all about.
Adopt a Charity
One of the newer wrinkles in the world of business promotion is charity adoption. The term refers to one company working exclusively with a single charitable organization. It’s a win-win in many ways. The charity is free to use as many local companies as it wants because the exclusive aspect only applies to the business. For companies, there’s the chance to focus their energies and networking skills by dealing directly with a local organization that has a positive reputation and lots of commercial and governmental connections. Most entrepreneurs call the setup an adopt a charity arrangement, and it can deliver a big boost to the brand of startups, small companies, and relatively unknown ones.