Pop-up events have become increasingly popular over the last few years and feature everything from street food to seasonal goods and entertainment. They’re temporary in nature and can provide an experience, service or the sale of products over a short period of time.
Pop-ups are usually run on a smaller scale than traditional events and are popular due to their novelty.
Often used by brands to showcase new products, engage with their audience and provide an interactive experience, pop-ups have many advantages from a marketing point of view.
If you’re thinking of setting up a pop-up, these tips will help you make the most of your event.
Make the event goal specific
Whether you’re selling your latest products, creating a live show, or providing an exclusive dining experience, make sure you have a specific goal. Trying to combine too many aspects will lessen the impact of the event.
Set a budget
It’s easy to let creativity run away with you and allow your pop-up event to grow and grow. But it’s important to set a budget and stick to it to, especially if you’re new to these events.
Apply for a temporary events notice
To keep your pop-up event within the regulations, make sure you apply for a temporary events notice. If you’re planning on serving or selling alcohol or providing entertainment, you’ll likely need to obtain a license too.
Set up a payment method
In recent months, only one in six payments was made in cash, so if you’re planning on selling goods, it’s worth having a card payment method available for easy transactions.
Consider the logistics
You should think carefully about the location of your event, whether parking is provided for visitors and how you’ll go about setting up. If you’re expecting many people to arrive by car, consider using rubber speed bumps like those from RS, to slow down traffic entering the event. This is especially useful if the event will attract children and dogs.
Carry out a risk assessment
This needs to be done for staff as well as customers. Depending on the nature of the event, you may need a detailed assessment which should be carefully thought-out and any risk management put in place.
Use social media to spread the word
To market your pop-up event, social media is a great place to start and costs very little. This is especially true if you’re new to such events or have just started a business.
Make business cards available at your event to let customers know where to contact or visit you.
Follow these tips and you’re sure to create a successful pop-up, whatever your business!