The platform that changed the interaction between streamer and viewer, Twitch, is a real success, especially for those who like to follow eSports player lives. With the growth of this style of the sport, a new type of bet is born, that of betting on online games, and Twitch, as such a large channel, participates in these bets, even allowing for live sponsorships.
Last year, famous Twitch streamers started arguing about the legality of betting live on the platform. In today’s post, we’ll talk a little about the betting environment at Twitch and also about the impact of the forum these days, especially in eSports.
We know that for many the betting environment is the most important part of gaming, same as in sports. More important than the terms of twitch is the law, therefore it’s always of the most importance to choose betting sites legal in your region. OLBG.com shows all the legal betting sites in the US for it’s different regions, it’s worth checking out to know where to bet.
Gambling sites sponsor money streamers
Betting lives have existed on the platform for years. Channels focused on showing games of chance, such as slot machines and roulette, are often sponsored by the gaming sites themselves, which offer money for the creators to spend on bets for several hours, encouraging others to do the same.
One example is the Stake website, known as a “bitcoin casino”. Last month, user Tyler “Trainwrecks” Niknam broadcast a 24-hour gambling session to more than two million viewers. In one live moment, he won $400K at once to keep spending on the game. Soon after, the stream peaked in views, with several chat messages celebrating Trainwrecks’ supposed victory.
Twitch was created in 2011 by Justin Kan and Emmett Shear, after the success of the gaming category on former Justin.tv. Justin.tv was an excellent platform to watch football matches across the ends of the planet. Totally free at the beginning and paid after a while.
Twitch is basically a social network for gamers, developers and game lovers. In it, there is a huge offer of OnDemand channels to watch and broadcast matches of the most popular games on the planet, such as League of Legends, Dota2, Fortnite, FIFA, Counter Strike: Global Offensive and many others. Not to mention the transmission of important esports Tournaments, such as the CBLol in Brazil and the CS:GO world stages.
The success was so great that in 2014 Amazon.com paid US$970 million for Twitch.
Twitch’s numbers are impressive. On the internet it only loses in traffic to Netflix, Google and Apple. There are 15 million daily users, with more than 23 billion minutes watched per month, in addition to 25,000 members in the Twitch Partner Program, a kind of affiliate network, just like in the gambling industry.
Twitch’s impact on eSports
This audience is mainly made up of male users aged 18-34.
Esports is a worldwide craze, and almost all online sports bookmakers already have this option in their portfolios.
TwitchTV seems to be a natural destination for those who want and must reach a niche that, every day, watch less traditional television and enjoy tailored content, whenever they want, on the subject they like. For many, games are already considered a grown-up thing. I include myself in this group.
It is good to remember that in the upcoming Asian Games this year in Jakarta, Indonesia, Pro Evolution Soccer (PES), League of Legends, and Starcraft II will be part of the event. A kind of “tasting.” Not to mention that the Chinese Mega Group Alibaba has already confirmed that it will sponsor the final entry of e-sports, with medals, at the 2022 Asian Games, in China.
In the years 2020 and 2021, Twitch became even more famous; with more time at home, the digital environment became the main distraction for many people, and that’s how some discovered the channel. For eSports and online betting fans, Twitch is a friendly environment with many possibilities.
Some countries are already legalizing betting in recent years, and channels like this will become paramount for those who enjoy the gambling environment.