5 Do’s and Don’ts for a Successful Instagram Business Page


If your brand isn’t on Instagram, you could miss out on many potential customers. According to recent statistics, about 83% of consumers use Instagram to discover new products and services. Besides, Instagram has more than one billion active monthly users, and the site’s engagement rates are 20 and 15 times higher than those of Twitter and Facebook, respectively. The good news is that it’s easy to create an Instagram business account. You can also quickly gain followers on Instagram free with the right Instagram growth strategy.

So, whether you have set up your new business account on Instagram or want to increase your following on the platform, here are five Instagram business page do’s and don’ts.

1. Do Make the Most Out Of Your Bio

Your business page’s bio is the first thing that people see, so you need to use it to make a good first impression. Besides, this is the only place with clickable links to your website or business accounts.

Unfortunately, your bio’s character count is limited to 150 words. The content must be clear, informative, and concise. Additionally, to make your bio stand out, include relevant keywords, show your personality and optimize your name and website link for search. Don’t forget to include a summary of your business and your contact details.

2. Do Research Your Target Audience

Researching your target audience should be one of the first things you do when coming up with your Instagram marketing strategy.

Having a clear idea about your target audience helps you to:

  • Create great content
  • Post at the right time
  • Come up with killer captions
  • Understand your audience’s pain points.

Ensure you research your audience preferences, interests, and behavior. You can use any Instagram data you might have on your audience to create the perfect buyer persona. You can also use social listening or your customers’ feedback to come up with your target audience’s likes and dislikes.

3. Do Engage With Your Audience

Keep your Instagram followers interested by constantly engaging with them. Respond to their tags and comments and follow and like their content. Go a step further and share user-generated content. You should also recognize or reward loyal customers or those who constantly use your brand’s hashtag.

4. Don’t Overuse Hashtags

Instagram hashtags have a positive impact on your engagement, sales, and discoverability. However, too many hashtags will make your followers think you’re desperate.

Ensure you plan your hashtag strategy well in advance.  For instance, create a unique hashtag for your brand that followers can use to find your posts. Also, use relevant hashtags and those that fit your brand’s personality and voice.

5. Don’t Fail To Track Key Metrics

Most brands focus too much on engagement and forget about numbers.

However, tracking key metrics can help you analyze your success and improve on what’s not working.

A few metrics you should focus on include:

  • Number of likes and comments on your posts
  • Shares and clicks per day
  • Number of new followers daily
  • The direct messages you receive daily

In closing, if you’re new to Instagram, you may be wondering where to start. Fortunately, this article removes the noise and gives you specific practical tips to help your business account win on Instagram.

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