Instagram offers a great means of expanding your accounting brand’s reach and acquiring more clients. But as you may have probably noticed, this platform’s algorithm is constantly evolving. And, it can be hard to know what will produce the best results for your accounting business. Luckily, we’ve got you covered. In this post, we have compiled a list of the top do’s and don’ts when using this platform. By following these tips, you should have an easier time navigating this platform and using it to market your accounting business effectively.
The Top Dos for Using Instagram
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Post Regularly
For the best results, you need to be posting regularly on Instagram. Regular posting will lead to increased brand awareness, higher conversion rates, more opportunities to engage with your audience, and improved customer satisfaction.
And this brings us to the question, how frequently should you be posting on Instagram? According to research, you should be posting at least once per day or three to five times per week to maximize your engagement and visibility. Three to five posts per week is the industry standard.
But to post regularly on Instagram, you also need to be creating large volumes of high-quality, visually-stunning content. And, this is not the easiest of tasks, especially for accountants without graphics design skills. Fortunately, you can bridge this gap by making use of social media template bundles. These also exist for the accounting niche, believe it or not!
Engage With Your Audience
As you may probably know, engagement on social media is a two-way street. If you don’t engage with your audience on Instagram, then your followers will eventually stop engaging with your posts.
So, regardless of how tight your schedule may be, you should always create time to engage with your audience. You can do this by commenting back, liking posts, replying to messages, and sharing their posts.
Regardless of the content you are sharing on your accounting Instagram account, make sure you are using hashtags. Hashtags can help to boost the discoverability and visibility of your posts.
But, don’t use too many hashtags in a single post. While Instagram allows you to use up to 30 hashtags, you should limit yourself to around three to five hashtags per post. Using too many hashtags will make your posts appear spammy. Also, too many hashtags will make your accounting brand look untrustworthy. In addition, only use relevant hashtags.
Focus on Video
Video tends to generate more engagement on Instagram, compared to other forms of content. A higher engagement will increase your brand’s awareness and reach, which can translate to more sign-ups for your accounting services.
And the good news is that Instagram offers numerous ways of sharing videos on its platform. For instance, you can share them on your feed, through Instagram Stories or via IGTV.
Track Your Performance
As much as running and managing an accounting Instagram page can be a handful, this doesn’t mean you should ignore tracking your performance.
Tracking your performance will help you to determine what’s working and what’s not working. You can then adjust your strategy moving forward, through these insights.
The Top Don’ts for Using Instagram
Over Promote
As much as you are using Instagram to market your accounting business and reach more potential clients you should avoid being too promotional. If you are too pushy or almost all your posts on Instagram are sales-related, you will end up with more unfollows instead of sales.
So, you need to try to strike a balance between regular content and sales-related content. Ideally, promotional posts should make up not more than 20% of your Instagram content.
Buy Followers
If your accounting business is new on Instagram, you may be tempted to buy followers. However, you should avoid this temptation at all costs. As much as having a high follower count may look great, it’s simply not worth it.
As you may expect, you won’t get any real engagement on this platform with fake, bought followers. Eventually, some people will join the dots that your followers are fake or purchased, thus ruining your brand’s image and reputation severely.
Instead, build your following the organic way. While it may take time to build a substantial following organically, it will be worth it. You will end up with followers who are genuinely interested in your brand. Plus, there’s no risk of ruining your reputation.
Use Stock Photos
Whether you are creating your Instagram content from scratch or you are using templates, you should avoid using stock photos. Stock photos lack authenticity, have poor conversion rates, and have minimal recognition value.
Instead of using stock photos, you should source your own, original photos. And, you don’t need expensive equipment to create your own photos. You only need a smartphone and you are good to go.
Summary
Marketing your accounting business on Instagram doesn’t have to be a complicated process. By implementing the best practices we’ve shared here, you should be able to get a bigger reach, more organic followers, more leads and more sales.