When it comes to building a successful business, your brand sets the tone for your chances. Some of the world’s largest brands spend an enormous amount of money- and time on crafting a successful brand. One good example is Coca Cola which spends $4 billion on branding annually. Another example is streaming giant Netflix, which has become the number 1 loved brand in the UK amongst consumers. The company also spent $1.45 billion on branding in 2020. The reason behind their brand success? Believe it or not, it is not just their capital investment but their commitment to implementing measures to craft a successful brand- whether it is remaining consistent on their branding strategy or employing more traditional marketing tactics with visual branding efforts.
Consistency Is Your Friend
Consistency increases your revenue by 23 percent. Brand consistency improves the effectiveness of your branding tactics. It also reinforces your branding identity and can cultivate consumer trust. To ensure brand consistency, think of how your brand is presented across all of its platforms- both offline and online. While all of your branding content doesn’t necessarily need to look the same, it should have a few core identifying elements like similar brand voice/tone, branding colors, and visual effects (think business logo, color palette, and fonts).
Work On Building A Visual Identity For Your Brand
Speaking of getting your brand visuals right, it is also recommended that you spend time cultivating the right visual identity for your brand. When aiming to create brand awareness and recognition, your brand’s visuals will be one of the first things people notice and associate your business with. It is also important to set yourself apart from the competitors by sticking to branding basics for all of your visual merchandise like business cards, and other print materials. For instance, clashgraphics.com re
Be People Oriented As A Business And A Brand
Consumers want to know they are being listened to. They also want a brand that is personable. It makes it easier for them to connect with the brand and drives brand loyalty. One way to do this is to have a relatable and aspirational brand story. Inspirational examples of brand-driven storytelling include AirBnB, Toms Shoes, and Minnetonka. A great brand story has personality, connects with your customers, and resonates with both your target market and your business goal. Also, ensure that you are consistent with your brand story across all platforms as well.
Finally, feel free to continuously reinvent your brand with the times- and tastes of your consumer market. A good example of this is Coca Cola which changed its logo after more than 100 years as a part of its recent marketing campaign. The key to making this a success is to put your customers in the middle of any changes, by listening to their suggestions and investing in market research before any changes.
When it comes to building a successful brand, there is no singular secret. While these tips are heavily featured by some of the most successful brands, don’t be afraid to make them your own. After all, the true recipe to a successful brand is a business that is not only willing to continuously evolve but one that sets itself apart in the eyes of its customers – for all the right reasons.